EQUALITY PLAN

EQUALITY PLAN – ALL DAY AGENCY

All Day’s Equality Plan aims to promote equality in all aspects of All Day’s activities and the music industry. The plan was last reviewed and updated on Feebruary 2025.

1. EQUALITY IN THE MUSIC SECTOR

Equality is one of All Day’s core values. We want to promote equality and safety within our company, at the events we organise and in the music industry in general.

All the All Day employees, job applicants, represented artists and stakeholders are equal regardless of age, ethnic or national origin, language, religion, belief, health, disability, sexual orientation or other similar personal characteristics.

We recognise our dominant position in the music industry and condemn any form of racism, sexual abuse, mental and physical violence, misogyny, abuse of power, homophobia, transphobia, ableism or any other behaviour that violates human dignity and harms fellow human beings. 

We actively seek to address the inequalities we see and to dismantle unequal structures. We are committed to training, development, learning, listening and, where necessary, looking in the mirror. We also demand equal treatment from our stakeholders and the artists we represent.

2. BACKGROUND

In spring 2021, we carried out an extensive study to examine All Day’s operations and environment from an equality perspective. We went through all the customer feedback we received, our company strategy and the case studies that had been done for us. We looked at the development of our roster and gig fees and had discussions with the artists we represent. We also carried out an equality survey for our staff and held equality workshops for all our staff.

Based on the study, we conducted an analysis of the current state of equality in our company and, based on this, we jointly set objectives and practical measures to support them.

3. OBJECTIVES AND MEASURES

Our objective is to maintain a positive development situation with our clients and our roster by working for equality in a long-term and continuous way. We also aim to guide artists, gig buyers, partners and visitors to our gigs to do their part to promote equality. We aim to keep the gender balance of our employees at least at the current level. We dare to talk openly about equality issues within the company and in our public communication.

We promote equality through measures such as:

  • Maintaining equality an integral part of All Day’s values and strategy
  • We will keep updating on regular basis All Day Equality plan and highlight it on our website.
  • Appointed Equality Officer works actively to keep the goals.
  • Contract clause is attached to All Day’s artist endorsement agreements, which will be binding on both parties.
  • Safer space policy is included in the artists’ tracks.
  • We will post the safer space guidelines on all All Day events’ FB pages and ticketing pages and encourage venues to do the same.
  • We will add an anonymous and open feedback form on the website. 
  • We will hold regular training sessions for staff on equality issues and conduct an annual staff survey.
  • We regularly review our roster of artists in terms of equality and diversity of representation


4. MONITORING & EVALUATION

In addition to our day-to-day work, the implementation of the Equality Plan is monitored through annual strategy implementation and artist roster reviews, performance reviews, anonymous feedback, staff surveys and artist surveys.

5. EQUALITY OFFICER

Ulla Varis ( ulla@allday.fi / +358 40 027 9228 ) is All Day Agency’s Equality Officer.